March 24, 2010, Chennai : Mahindra FirstChoice Wheels Ltd., India’s largest multi-brand, pre-owned car company, today announced the launch of their national 24x7 roadside assistance programme in association with MyTVS. This new service was launched by Mr. Rajeev Dubey, President (HR, After-Market & Corporate Services) & Member of the Group Management Board, Mahindra & Mahindra Ltd. and Mr. R. Dinesh, JMD - TVS.

The car service division of TVS & Sons, MyTVS is India’s leading roadside assistance provider for cars and boasts of a wide service network, including a dedicated 24x7 call centre.

"As India’s largest multi-brand, pre-owned car company, we constantly strive to improve the value that we provide our customers. We are delighted to partner with MyTVS, the pioneers in the roadside assistance business, to offer Mahindra FirstChoice customers with 24x7 roadside assistance across the country," said Mr. Rajeev Dubey, President (HR, After-Market & Corporate Services) & Member of the Group Management Board.

"We are proud to be associated with Mahindra FirstChoice Wheels which is known for its customer focused approach to business and stringent quality standards. With a pan India presence covering 20 states, MyTVS has strong network infrastructure and 2500 Authorised Service Providers in 1400 towns and cities which implies that we can reach out to customers in distress wherever they may be," said Mr. R. Dinesh, JMD - TVS.

The service under the warranty programme would be applicable for certified cars with a warranty period of one year or 15,000 kms, whichever is earlier. One automatically becomes eligible for the national 24x7 roadside assistance programme on purchase of a certified pre-owned car from Mahindra FirstChoice Wheels. The customer is presented with a commitment card which covers both warranty and roadside assistance, ensuring peace of mind. This is an industry first.

In case of an emergency, all one has to do is to dial our toll free helpline number 1800 266 6006 and brief the call centre executive with regard to the specific vehicle problem. MyTVS will then arrange for one of its Authorized Service Providers to reach the spot and attend to the problem. Apart from 24x7 roadside assistance, customers may avail of services related to emergency towing assistance, cab arrangement, key lock out, minor electric and mechanical failure, wheel changing, arrangement of emergency fuel etc. This service is available 24 hours a day and 365 days a year, not only within city limits but on ghats and highways as well. The average reach time for the service in city limits is 45 minutes and for out of city limits is 90 minutes.

Mahindra FirstChoice is the country’s preferred pre-owned car mart and is India’s only organized multi-brand player, with 118 outlets in 74 towns across India. The company plans to expand this number to 300 outlets in the next three years. This implies that customers will soon be able to choose from a range of certified pre-owned cars throughout India, including the metros and tier-2 towns and cities.

Innovation has always been the hallmark of FirstChoice which was the first to introduce ‘Bumper to Bumper’ Warranty and 24/7 roadside assistance, setting high benchmarks in the pre-owned car market. The Mahindra FirstChoice website www.mahindrafirstchoice.com offers consumers the luxury of buying and selling pre-owned cars from the comfort of their own homes.

MyTVS is part of the renowned TVS group which is known for its core values of quality, service and reliability. A multi-brand car service network focusing on the car customer and his latent needs, MyTVS aims to cultivate a focused, no frills service solution as an independent option to discerning car customers across the country.

The bouquet of customer centric businesses offered under the MyTVS brand are MyTVS All Car Services for multi-brand car services and MyTVS 24 x 7 Emergency Services which ensures emergency roadside assistance for mechanical and electrical breakdowns, ambulance, cabs, winch and towing and legal coordination assistance across India (except Jammu and Kashmir and the North-Eastern States).
For more information, please visit www.mytvs.in.

About The Mahindra Group

Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $6.3 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.

Mahindra is the only Indian company among the top tractor brands in the world and has made an entry in the two-wheeler segment, which will see the company emerge as a full-range player with a presence in almost every segment of the automobile industry.

The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.

Mahindra's Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the only tractor company worldwide to be bestowed this honour. It also holds the distinction of being the only tractor company worldwide to win the Deming Prize. The US based Reputation Institute ranked Mahindra among the top 10 Indian companies in its Global 200: The World's Best Corporate Reputations list.

Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.